General Tech

YouTube To Start Showing Ads While Paused

Google is testing advertising on YouTube when a video is paused.

Currently, some YouTube users see advertisements during a pause. It may soon appear in audiences around the world.

Google Senior Vice President Philipp Schindler shared the results of an advertising experiment. YouTube is actively testing a new video ad format called Pause Ads on connected TVs, according to an announcement made during Alphabet’s Q1 2024 earnings call. Such advertising appears in the form of banners around the playing video at the moment when the user presses pause.

According to Schindler, the first test results showed a “significant increase in brand awareness and increased attention” to such advertising. Although specific dates for the introduction of the new advertising format for all users have not yet been announced, taking into account the positive reaction from YouTube management, this will most likely happen in the near future.

According to the developers, viewers will be able to close such advertising banners by clicking the “Decline” button, which is very similar to the option that the streaming service Hulu introduced several years ago. It is noted that experiments with pause advertising on YouTube started last year.

Google representatives did not say when the new type of advertising will appear on all devices.

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