Starbucks To Launch NFT Platform
The Starbucks Odyssey program, which will launch later this year, will allow both customers and employees in the United States to earn digital stamps as rewards and buy and sell limited edition digital stamps. Each stamp will be minted as an NFT or blockchain, a token that represents ownership of things like digital collectibles and artwork.
Users will be incentivized to collect these stamps as NFTs will level up the user in the Odyssey app and lead to potential rewards ranging from virtual drink mixing classes to exclusive merchandise, access to private events or trips to Starbucks. Costa Rican coffee farm. The company said a portion of the proceeds from NFT sales will support undisclosed causes.
The limited-edition NFT brands will be sold by the company and can be purchased with credit cards — no cryptocurrency will be required to “claim ownership of your Starbucks loyalty,” as the company describes it. A secondary market will then appear on the Starbucks Odyssey web app, allowing brand owners to buy and sell them as they see fit.
