Apple To Unveil More Affordable Version Of Vision AR Headset Next Year

Next year, Apple will try to bring a cheaper modification of Vision to the market, and in the future, it is preparing a second generation of the flagship Vision Pro headset. Only a rhythmic release of new products will prevent the interest in this category of devices from dying out not only from buyers, but also from application developers. It is unlikely that the Vision series of devices will be particularly popular at a price above $1,500 per headset, but it is still difficult to say what compromises Apple is ready to make in increasing the availability of such products. According to Gurman, the company is simultaneously trying to create lightweight smart glasses that will be minimally different from regular glasses in size and weight.

IDC experts warn that the popularity of the Vision Pro headset and its successors in the market of specific countries will be determined to a greater extent not by price, but by the presence of localized software and digital content.