Meet Veloneer – The Startup That Brings AI Intelligence to Bicycle Lights

Veloneer, an innovative tech startup, is introducing the world’s first AI-powered bicycle lighting system that does more than just illuminate – it predicts, adapts, and responds to every ride, providing a new level of AI cycling safety. Developed by a team of engineers and designers with over 20 years of experience in high-tech product development – and a shared passion for cycling – the Veloneer smart bike light combines cutting-edge design, safety, and sustainability.

Equipped with integrated sensors, the system detects speed, acceleration, and braking in real time, dynamically adjusting brightness, beam angle, and intensity according to current riding conditions. Veloneer has a powerful output of up to 2400 lumens, compliance with StVZO safety standards, an impressive battery life of up to 125 hours, control via a mobile application, and adaptive lighting that responds to the cyclist’s movement.

As part of its market debut, Veloneer is launching a crowdfunding Ulule campaign on November 11, offering supporters exclusive discounts, bonuses, and early access to the product.

“We created Veloneer because we believe light shouldn’t just shine — it should think” – said Blagoi Anev, one of Veloneer’s founders and Go-to-Market Strategist. “Our AI-powered system adapts to every movement, ensuring cyclists experience a new level of AI cycling safety and visibility. This is the future of bicycle lighting and we believe those smart functionalities must be available on every bicycle out there. Back us on Ulule to help improve cyclist safety.”

According to the European Transport Safety Council (ETSC), the number of cycling accidents in Europe has increased by over 25% in the last decade, with visibility-related incidents accounting for nearly 60% of all serious cases. Most occur because cyclists are not seen by drivers — or cannot see obstacles in time on dark or poorly lit roads. These are all problems that our smart bike light can solve.

Built for endurance, designed for intelligence, and inspired by the freedom of cycling, Veloneer aims to redefine how riders stay safe on the road — from every angle.

Veloneer’s Key Features Include:

Up to 2400 lumens of powerful, adaptive light output

AI-driven response to motion, cornering, and braking

360° visibility with smart and manual turn signals, emergency alerts, and adaptive illumination

Battery life of up to 125 hours (rear light in ECO mode)

Mobile app control for full customization

Sustainability focus — rechargeable, energy-efficient, and eco-consciously produced