Nike Will Introduce Its Own Web3 Platform
The American company Nike, specializing in the production of sportswear and footwear, has announced the creation of its own Web3-platform .Swoosh, which will focus on the production and sale of NFTs.
With its help, the company plans to promote virtual shoes and other goods for the metaverse.
.Swoosh is currently in beta testing. The release of the first collection is expected next year.
Community members will “soon” be able to wear these items in digital and immersive games, according to the company.
Recall that in December 2021, Nike acquired the NFT studio RTFKT, which specializes in creating collectible items for the metaverse. In April, the companies introduced the first joint collection of non-fungible tokens.
At the end of August, Nike earned $185 million from the sale of NFTs.