Adobe Introduced A New AI Platform For Creating Advertising
Adobe has announced the launch of a new artificial intelligence (AI) advertising creation platform that aims to make it easier to use the company’s generative AI tools to create marketing campaigns.
The new app, called GenStudio, was unveiled during the Adobe Summit event, along with an AI assistant for Adobe Experience and updates around Adobe’s Firefly generative AI model.
GenStudio is positioned as a one-stop shop for campaign development, with tools including a brand kit, recommendations, pre-approved assets and generative AI tools to create background images and maintain overall brand tone. Here you can quickly create materials for advertising via email and social networks, including Facebook, Instagram and LinkedIn. GenStudio also includes analytics tools to help you understand which promotional materials are performing best. The platform is currently in alpha testing, and its public version will be released before the end of the year. Prices for working with GenStudio will depend on the company that works with the platform.
