Artificial intelligence

Samsung To Improve Bixby With AI

A top company executive told CNBC that Samsung may add generative artificial intelligence to Bixby. In fact, it will be a completely different product, but the name, of course, will remain the same.

Bixby has never stood out with any features or capabilities compared to the same Google Assistant, but turning the former into an analogue of ChatGPT could make it much more useful.

Won-Joon Choi, executive vice president of Samsung’s mobile business, previously told CNBC that “Bixby has become Samsung’s key voice assistant not only for mobile devices, but also for TVs and digital devices that are in the company’s ecosystem.” “

The top executive noted that with the advent of generative AI technologies and large language models (LLM), the company needs to reconsider the role of Bixby so that it can be equipped with generative AI and become “smarter in the future.” “This will allow for a more natural dialogue and develop an interface that supports Samsung products in our ecosystem,” said Won Joon Choi.

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