Apple To Hold “Scary fast” Presentation On The October 31 Night

The company announced in a mailing list for journalists that the next Apple presentation will take place on the night of October 30-31, 2023.

Several new Mac computer models are expected to be announced at the event. According to rumors, the company may introduce new iMac all-in-one PCs, as well as updated MacBook Pro laptops. The key question is whether Apple is ready to introduce the new generation M3 processors. According to the portal 9to5Mac, it is very likely that the same updated iMac may receive the M2 processors presented by Apple back at WWDC 2022. However, the name of the event, which can be translated as “terribly fast,” hints at more significant updates. Apple last updated the iMac in April 2021, with the announcement of M1 chips.

Unlike several previous presentations, the future event does not involve the participation of the press. This is also the first time Apple will host an event in the late evening. The company usually holds its presentations in the morning local time. This time it is gonna be at night. The broadcast will be available to watch on Apple’s website, as well as on the company’s YouTube page and in the Apple TV app.

Apple’s previous presentation took place in September 2023. At the event, the company presented the iPhone 15 line of smartphones.