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Binance Introduced Cryptocurrency-Scented Perfume To Attract Women To The Crypto Industry

Blockchain ecosystem and popular cryptocurrency exchange Binance has unveiled its latest move to encourage more women to participate in the industry by combining high-quality products with finance through its luxurious CRYPTO fragrance.

Binance first hinted at its intention yesterday on its official account on the X social network. Binance CFO Rachel Conlan noted that the product was developed by a team of women. The CRYPTO fragrance is described as follows: “The aroma opens with refreshing notes of ozone, salt and moss, reminiscent of a refreshing breeze. The middle notes are a luxurious blend of oud, tangerine and precious woods, while the base notes of amber, woods and musk create a sophisticated scent that is warm, sweet and earthy.”

There are no plans to sell CRYPTO – a total of 100 bottles will be produced, which will be used for promotional purposes at The Dubai Mall in Dubai. Thus, it is planned to attract at least 5 thousand women to courses for beginner crypto investors at the Binance Academy – they will receive 25 USDT ($25) as a bonus.

Rachel Conlan, Binance’s chief marketing officer, said that based on her own experience in the cryptocurrency space, she has seen first-hand the “invaluable contributions” of women.

We’re here to tell women everywhere: Don’t be a bystander. Break those glass ceilings, challenge existing perceptions and be part of this digital transformation that will redefine global finance.”

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