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Meta Clarifies The Use Of AI To Match Ads With a Redesigned Transparency Tool 

Meta releases a new version of its “Why am I seeing this ad?”  tool. The company says the redesigned interface is meant to provide users with more information about how their Facebook activities affect the machine learning models that its ad-matching software is based on.

To get familiar with this tool, you can click or tap on the three dots icon next to Facebook or Instagram ads.

You’ll see a summary of activities on the Meta platforms and other websites that may have affected the company’s machine learning models. For example, the page might indicate that you’re seeing an ad for a dress or suit because you’ve interacted with a content style on Facebook.

Meta notes it worked with “external privacy experts and policy stakeholders” to collect input on how it could be more transparent about its ads system.

We are committed to using machine learning models responsibly. Being transparent about how we use machine learning is essential because it ensures that people are aware that this technology is a part of our ads system and that they know the types of information it is using,” Meta said in a blog post published Tuesday. “By stepping up our transparency around how our machine learning models work to deliver ads, we aim to help people feel more secure and increase our accountability.”

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